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Peter Massam is a writer who captures a moment in time, a location, events or human interactions that have shaped his life and experiences that have been instrumental in managing the journey. His previous publications are as a poet and technical author. More recently, the Cuz Collection brought together poetry and complementary sketches and images. The first collection of short sketch poems captures the motivations behind the urge to draw a scene or capture a moment on camera, which sparks observations or symbolises a trend in attitudes or simply celebrates a moment of beauty or an historical event. The second collection reflects on the plant choices made in a country garden over eleven years and the memories they evoke from child to adulthood. A technical book began this journey to help two opposite sides value each other's domain for the good of the Customer, highlighting the importance of what was to become a permanent agenda item at board level – Customer Experience.