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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

Eating the Big Fish: H...

by Adam Morgan
  • Published in 2009
  • 368
The Pirate Inside - Building a Challenger BrandCulture Within Yourself and Your Organization

The Pirate Inside - Bu...

by Adam Morgan
  • Published in 2004
  • 350
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: H...

by Adam Morgan
  • Published in 1999
  • 304

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