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- Wiley
More About This Title The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
English
Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions
Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.
Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.
- Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
- Shows in detail how each business function or department can achieve an eco-advantage over the competition
- Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
English
P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.
English
Preface ix
Acknowledgments xi
Part One Introduction 1
1 Why Every Business Needs an Eco-Strategy 3
2 How to Use This Book 17
Part Two Gear Up: What Leaders Need to Know 21
3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23
4 Making the Internal Business Case for Going Greener 36
Part Three Analyze: Identify Your Eco-Risks and Opportunities 59
5 Spot the Eco-Issues that Could Impact Your Bottom Line 63
6 Assess and Measure Your Environmental Impacts 81
7 Benchmark Your Performance against Competitors and Best Practices 110
Part Four Strategize: How Each Business Function Can Benefit and Contribute 123
8 Office Activities 125
9 Buildings and Facilities 143
10 Information Technology 169
11 Product Design 190
12 Sourcing and Procurement 205
13 Manufacturing and Processing 221
14 Logistics and Transport 245
15 Marketing and Sales 268
16 Legal and Regulatory Affairs 287
17 Accounting and Finance 297
Part Five Mobilize: Execute and Engage 313
18 Create an Action Plan—and Execute 315
19 Build Your Climate Change Plan 328
20 Mobilize Employees and Build an Eco-Advantage Culture 340
21 Engaging Stakeholders 358
Part Six Optimize: Evaluate, Report, and Reassess 373
22 Communicate and Report Results 375
23 Celebrate Success and Promote Continuous Improvement 388
Notes 393
Index 429
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— Jeff Immelt, Chairman and CEO, GE
There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth.
— Paul Polman, CEO, Unilever
Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.
—Michael Porter Bishop William Lawrence University Professor, Harvard Business School
The Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance.
— Andrea Jung, CEO, Avon
We need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy.
— Mark Tercek, The Nature Conservancy
Economic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses.
— Vinod Khosla, Khosla Ventures
Business is what changes the world. Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate.
—Gary Hirshberg, CE-Yo of Stonyfield Farm
Leading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource.
— Muhtar Kent, Chairman and CEO, The Coca-Cola Company
The private sector’s decisions to design, source, and distribute products will in no small part determine the future of the world’s wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction.
— Carter Roberts, World Wildlife Fund
Part of Waste Management’s strategy has been to gain an Eco-Advantage. This book picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies.
—Dave Steiner, CEO Waste Management
