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- Wiley
More About This Title On-Premise Catering: Hotels, Convention Centers,Arenas, Clubs, and More, Second Edition
English
On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts and educators, On-Premise Catering is the definitive guide to catering in hotels, banquet halls, wedding facilities, conference centers, private clubs, and other venues.
This new Second Edition has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern décor, effective menu writing, catering in stadiums and casinos, and more.
- Fully updated to keep pace with current industry trends and practices
- Covers all aspects of on-premise catering, from food and beverage service, room setup, and décor, to staffing, marketing, and financial controls
- Ideal for caterers, event professionals, chefs working in on-premise facilities, and students in culinary, hospitality, and foodservice management programs
On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.
English
Cheryl Sgovio, CPCE, is Director of Catering and Convention Sales at the Thomas & Mack Center, Sam Boyd Stadium, and Cox Pavilion, all at the University of Nevada Las Vegas.
John M. Stefanelli, PhD,is a professor in the Food and Beverage Department of the Harrah Hotel College at the University of Nevada Las Vegas.
English
Preface xi
CHAPTER 1 Overview of On-Premise Catering 1
CHAPTER 2 Sales and Marketing 35
CHAPTER 3 Theme Parties, Weddings, Outdoor Parties, and Special Events 109
CHAPTER 4 Meal Functions 145
CHAPTER 5 Beverage Functions 187
CHAPTER 6 Function Room Selection and Setup 221
CHAPTER 7 Production and Service Planning 265
CHAPTER 8 Intermediaries and Suppliers 305
CHAPTER 9 Staffi ng 333
CHAPTER 10 Financial Controls and Reports 353
CHAPTER 11 Working with Other Departments 393
Glossary 419
Notes 453
Appendix 455
Index 467
