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- Wiley
More About This Title Fire Them Up! 7 Simple Secrets to: -Inspire Colleagues, Customers, and Clients-Sell Yourself,Your Vision, and Your Values-Communicate With
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CARMINE GALLO is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS.
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Introduction. Our Chief Want.
Chapter 1. Ignite Your Enthusiasm.
Light A Fire In Your Heart Before Sparking One In Theirs.
Chapter 2. Navigate The Way.
Deliver A Specific, Consistent And Memorable Vision.
Chapter 3. Sell The Benefit.
Put Your Listeners First.
Chapter 4. Paint A Picture.
Tell Powerful, Memorable And Actionable Stories.
Chapter 5. Invite Participation.
Solicit Input, Overcome Objections And Develop A Winning Strategy.
Chapter 6. Reinforce An Optimistic Outlook.
Become A Beacon Of Hope.
Chapter 7. Encourage People To Reach Their Potential.
Praise People, Invest In Them, And Unleash Their Potential.
Part II. Living The 7 Simple Secrets.
Introduction. Inspire Every Day, In Every Office And In Every Home.
Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan.
Chapter 9. 15 Minutes To 5-Star Service.
Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers.
Chapter 11. Wow 'Em Like Steve Jobs.
Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town.
Chapter 13. A Mission Impossible Fit For Tom Cruise.
Chapter 14. A Master Class In Motivation.
Conclusion. Be A Spellbinder.
Notes.
Index.
About the Author.
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"Loved it! Fire Them Up! inspires and gives you the confidence and conviction to follow your own path, but also has a framework for pulling it off. It's packed with stories and insights that offer hope, belief, and conviction that you, too, can change the world."-- Richard Tait, Grand Poo Bah, cofounder, and CEO, Cranium
"Offers great insights and ideas to help people at any level understand how to be an inspiring leader." -- Michelle Peluso, President and CEO, Travelocity
"This book shares the wisdom and secrets learned and practiced by some of our generation's greatest leaders." -- Mark Mastrov, founder and Chairman, 24 Hour Fitness Worldwide
"If you are a manager and want to really inspire your people, this book provides just the right blueprint." -- Dr. Eli Harari, founder, Chairman, and CEO, SanDisk