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Smashing Logo Design - The Art of Creating VisualIdentities
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  • Wiley

More About This Title Smashing Logo Design - The Art of Creating VisualIdentities

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Gareth Hardy specializes in revolutionary branding solutions and has worked for clients both domestically and internationally. He is an established freelancer working under the tongue-in-cheek moniker of Down With Design.
  • English

English

PART I: THE POWER OF LOGOS.

Chapter 1: The Logo.

Chapter 2: Types of Logos.

Chapter 3: The Key to Success.

PART II: DESIGNING A LOGO.

Chapter 4: Communicating with Your Client: The Design Brief.

Chapter 5: Conducting Preliminary Research.

Chapter 6: Conceptualizing a Logo.

Chapter 7: Getting Your Ideas On-Screen.

Chapter 8: Turning to Typography.

Chapter 9: Playing with Layout.

Chapter 10: Considering Color.

Chapter 11: Presenting Your Designs to Your Client.

Chapter 12: Preparing Source Files.

Chapter 13: Setting Logo Usage Guidelines.

Chapter 14: Avoiding Common Logo Design Mistakes.

PART III: SHOWCASE.

Chapter 15: Pictorial Marks.

Chapter 16: Abstract and Symbolic Marks.

Chapter 17: Wordmarks.

Chapter 18: Initials and Monograms.

Chapter 19: Emblems and Characters.

Appendix: Step Inside the World of Logo Design.

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