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- Wiley
More About This Title Successful Freelancing for Web Designers
English
PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS.
Chapter 1: Essential Habits of an Effective Professional Freelancer.
Chapter 2: Common Questions of Web Designers.
Chapter 3: The Designer Who Delivers.
Chapter 4: Critical Mistakes Freelancers Make.
Chapter 5: The Importance of Customer Service.
Chapter 6: Creatively Handling the Admin Side of Freelancing.
Chapter 7: Pitching Like a Pro.
Chapter 8: The Finances of Freelancing.
PART II: COMMUNICATION WITH CLIENTS AND PARTNERS.
Chapter 9: How to Identify and Deal with Different Types of Clients.
Chapter 10: How to Improve Designer-Client Relationships.
Chapter 11: How to Communicate Effectively with Developers.
Chapter 12: How to Educate Your Clients on Web Development.
Chapter 13: How to Explain to Clients That They Are Wrong.
Chapter 14: How to Respond Effectively to Design Criticism.
Chapter 15: How to Persuade Your Users, Boss, or Clients.
Chapter 16: How to Create the Perfect Client Questionnaire.
PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS.
Chapter 17: Getting Clients: Approaching the Company.
Chapter 18: Converting Prospects into Clients.
Chapter 19: Marketing Rules and Principles for Freelancers.
Chapter 20: How Many Ideas Do You Show Your Clients?
PART IV: CONTRACTS AND PRICING.
Chapter 21: Freelance Contracts: Do’s and Don’ts.
Chapter 22: What’s in a Price: Guidelines for Pricing Web Designs.
Chapter 23: Quality-Price Ratio in Web Design.
INDEX.
