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More About This Title Self Made Me - Why Being Self Employed BeatsEmployment Every Time
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Stop slogging away 9 – 5 for a set salary (plus the overtime you inevitably do and don’t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK –be one of them, join them, set yourself free. It’s not about becoming an entrepreneurial whiz-kid, it’s about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don’t have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you’re worth – not what an employer wants to get away with giving you. Be your own boss and increase your value.
- It’s never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing
- This straight-forward and engaging guide will help you make being self-employed a success
- Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose
Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.
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Geoff Burch is a regular contributor and presenter on television and radio and the presenter of his own business TV show on BBC2, All Over the Shop. Geoff has been called the 'world's most persuasive man' and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales.
Geoff has previously written: Irresistible Persuasion: The Secret Way To Get To Yes Everytime, Resistance is Useless: The Art of Business Persuasion, Go It Alone: The Streetwise Secrets of Self-Employment, Writing on the Wall: Campaign for Commonsense Business, The Way of the Dog: The Art of Making Success Inevitable.
His extensive use of humour should not hide the fact that he has some powerful business messages which can benefit any organization. The son of a Viennese psychiatrist, Geoff has a wealth of experience in illustrating the thinking required to find business success.
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PART 1: THE CASE FOR SELF-EMPLOYMENT 1
CHAPTER 1: It’s All About You 3
CHAPTER 2: Learning and Growing 19
CHAPTER 3: The Role Model 31
CHAPTER 4: Call the Expert 43
CHAPTER 5: The Professional Game 55
CHAPTER 6: Show Me the Money 71
CHAPTER 7: A Cunning Plan 85
CHAPTER 8: The Merchant Adventurers 97
PART 2: EXPLORING THE OPPORTUNITIES 107
CHAPTER 9: Face The Facts Before You Start 109
CHAPTER 10: Why Would You Want to do That? 119
CHAPTER 11: Just the Job 129
CHAPTER 12: The Fame Game 139
CHAPTER 13: On the Shoulders of Giants 151
CHAPTER 14: The Professional Approach 161
CHAPTER 15: Reassurance 173
CHAPTER 16: Working the Room 185
CHAPTER 17: Marketing – the Search for Opportunity 197
CHAPTER 18: Web of Intrigue 207
Conclusion 223
Bibliography 226
Acknowledgements 227
