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More About This Title Pimp My Site - The DIY Guide to SEO, SearchMarketing Social Media & Online PR; The All-in-One Toolkit to Optimise Promote & Market Your Website
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The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.
- Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
- An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
- Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
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Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.
Remote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador.
Paula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.
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Foreword xi
Introduction xv
Day 1: Digital Marketing 1
Day 2: Keywords 19
Day 3: Keyword Tools 37
Day 4: SEO 49
Day 5: Marketing Tools 69
Day 6: Online Marketing 93
Day 7: Video Marketing 107
Day 8: Social Networking 119
Day 9: Social Media Tools 129
Day 10: PR 151
Day 11: PR Tools 167
Day 12: Email Marketing 193
Day 13: Email Marketing Tools 203
Day 14: TheEnd of the Beginning 219
Jargon Buster 227
Useful Resources 231
About the Expert Panel 241
About Paula Wynne 249
More Praise for Pimp My Site 251
Index 253
