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- Wiley
More About This Title Business Genius - A More Inspired Approach toBusiness Growth
English
Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.
From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.
Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.
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He is author of the best-selling book Marketing Genius, which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as 'one of the best new business thinkers'.
Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.
He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation.
He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC's The Marketing Show.
He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next.
He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.
For more information visit www.thegeniusworks.com or email [email protected]
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About the author.
Inspiration.
Part 1: Right Brain, Left Brain.
Track 1. Fast Growth.
Track 2. Business Bubbles.
Track 3. Entrepreneurial Leaders.
Part 2: Future Back, Now Forward.
Track 4. Growth Markets.
Track 5. Smarter Strategies.
Track 6. Business Innovation.
Part 3: Outside In, Inside Out.
Track 7. Customer Power.
Track 8. Brand Propositions.
Track 9. Market Networks.
Part 4. Radical Ideas, Practical Action.
Track 10. Energizing People.
Track 11. Inspiring Change.
Track 12. Delivering Results.
The Genius Lab.
Index.
