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More About This Title Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time
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Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!
Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.
- Understand how Twitter differs from other social media platforms
- Build a savvy Twitter strategy as part of a broader social media plan
- Create viral content that effortlessly spreads your message and gains you huge numbers of followers
- Learn which metrics matter, and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
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JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show. Learn more about Joel at www.JoelComm.com
Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.
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Foreword by Guy Kawasaki xi
Introduction xiii
Chapter 1: An Introduction to the Social Media Landscape 1
What Exactly Is Social Media? 2
Social Media Really Is a Big Deal 5
The Different Types of Social Media
Sites—Content to Suit Every Market 8
A Closer Look at Microblogging 13
Introducing . . . Twitter! 15
Chapter 2: Why Is Twitter So Powerful? 19
Twitter and Its Successes 19
The Power of Twitter’s Immediate Feedback 21
Instant Access to Smart People 24/7 23
Chapter 3: Getting Started the Right Way on Twitter 25
Signing Up—Does Twitter Have the Web’s Most Friendly Registration Page? 25
Who’s on Twitter? Your First Followers! 30
Create an Inviting Twitter Profile 33
Building Out Your Profile 44
Checking Out Security and Privacy 55
Notifications to Notice 57
Tweeting with Your Mobile Phone 59
A Winning Social Media Philosophy 60
Sending Your Very First Tweet 63
Becoming a Follower 64
A Word about Security 64
Chapter 4: Twitter Setup and Design 67
Twitter Name 67
Twitter Setup 69
The Twitter Profile Photo 72
Twitter Interface Basics 75
Twitter Graphics 79
Now . . . What about TweetPages? 84
Chapter 5: Building a Following on Twitter 85
Quantity or Quality: Choosing the Type of Following You Want 87
Quality: How to Be Intentional about Creating Your Own Network of Experts 90
Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter 98
Klout and Page Rank 112
Chapter 6: The Art of the Tweet 115
Tweet Etiquette 116
The Benefits of Following before Tweeting 124
How to Join a Conversation 125
How to Be Interesting on Twitter 128
How to Drive Behavior 148
Chapter 7: The Magic of Connecting with Customers on Twitter 151
Identifying Problems and Soliciting Feedback 152
Discovering Your Top Fans, Promoters, and Evangelists 155
Your Personal Help Desk 160
Chapter 8: Leveraging Twitter for Team Communication 167
Twitter for Virtual Team Leaders 168
Creating a Twitter Account for a Virtual Team 170
Building a Team with Twitter 171
Chapter 9: Using Twitter to Help Build Your Brand 177
Create a Story 179
Portraying Your Brand with Your Profile 181
Tweet Style—What to Say When You’re Building a Brand and How to Say It 184
Reinforce the Core Message 195
Repetition, Repetition, Repetition 198
Writing the Tweets 199
Win Retweets 200
Create Hashtags and Run Hashtag Chats 201
Chapter 10: Leveraging Twitter to Drive Follower Behavior 205
Driving Followers to a Website 206
Promoting a Blog on Twitter 206
Twitter as a Resource for Post Ideas 211
Driving Followers to the Mall 213
Can You Put Affiliate Links on Twitter? 216
Driving Followers to Register 217
Tracking Results and Testing Strategies 219
Tracking Multiple Tweets 223
Making the Most of Twitter’s Trends 227
Chapter 11: How to Make Money on Twitter 231
Earn with Advertising on Twitter 232
Barter, Buy, and Sell Your Way to Profit 236
Chapter 12: Beyond Twitter.com: Third-Party Tools You Will Want to Know About 239
SocialOomph 239
Twitterrific 241
Twhirl 242
Twitterfeed 243
Trendistic 243
Twellow 244
TweetBeep 245
TwitterCounter 246
TweetDeck 247
TwitThis 248
TweetAways 249
Hootsuite 249
Directory of Recommended Twitter Members to Follow 251
Index 257
