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- Wiley
More About This Title Gamechangers - Creating Innovative Strategies forBusiness and Brands; Lessons in Innovation fromThose Winning the Game
English
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.
‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?
Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.
Gamechangers offers guidance on:
- Thinking smarter and acting faster
- Embracing the new tricks of business
- Understanding how gamechangers dream and disrupt
- Delivering practical results and winning
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Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as "one of the best new business thinkers."
Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.
He has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.
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INTRODUCTION
Are you ready to change the world? 1
PART 1 Are You Ready? 8
1. Play 11
2. Change 21
3. Win 29
PART 2 Change the Game 36
4. Think 39
5. Explore 53
6. Disrupt 67
7. Inspire 81
8. Design 97
9. Resonate 111
10. Enable 121
11. Mobilize 129
12. Impact 139
13. Amplify 151
PART 3 The Gamechangers 166
14. Futurestore 173
15. Futurebank 185
16. Futurehealth 197
17. Futuregadget 209
18. Futuremedia 219
19. Futurefashion 229
20. Futuretravel 239
21. Futurefood 249
22. Futuretech 259
23. Futuremakers 271
PART 4 Gamechanger Labs 280
Future Lab 282
Creative Lab 286
Brand Lab 290
Performance Lab 294
APPENDIX
Doing More 298
The Author 299
The Book 300
What’s New? 300
What’s More? 300
What’s Next? 301
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“Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself” (Talk Business, February 2015)
“This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand.” (B2B Marketing, March 2015)
“a wealth of knowledge, insight and evidence to learn from” (The Marketing Society, April 2015)
“Produced in wide format and attractively illustrated, Fisk’s book is a richly researched work on this interesting subject, well thought out and highly engaging.” (The Irish Times, May 2015)
