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More About This Title Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage
English
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.
Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
English
RODNEY HEISTERBERG, PHD, is a professor in the School of Business and Management at Notre Dame de Namur University and Managing Partner at Rod Heisterberg Associates. Heisterberg served as the co-chair of the joint government-industry group that authored the first U.S. standard for providing content management applications through Software-as-a-Service.
ALAKH VERMA is Director of Product Development (Platform Technology Solutions) at Oracle. He is also adjunct faculty and advisor at the University of California, Berkeley, and University of California, Santa Cruz, and imparts thought leadership on these converging technologies.
English
Foreword: How to Survive in the Jungle xi
Preface xv
Chapter 1 Bridging the Digital Divide 1
Business Agility Concepts 1
Digital Business Organization 3
Business Ecosystem Strategic Concepts 4
Stages of Business Ecosystem Coevolution 7
Digital Business Stakeholders 10
Ecosystem Hub Concepts 11
Ecosystem Hub Implementation Concepts 15
Ecosystem Hub Roadmap for Business Agility Readiness 17
Balanced Scorecard Delivering Business Value 25
Change Management Imperatives 27
Customer-Centric Business Strategy 27
Business Agility Alignment Issues 29
Business Agility Readiness Roadmap 29
Sonoma County Tourism Sneakaway Marketing Campaign Leverages Hybrid Cloud Deployment as Platform for Ecosystem Hub 31
References 32
Chapter 2 Disruptive Innovation and Evolving Business Model 35
Disruptive Innovation Creates Business Dilemma 35
Disruptive Innovation Introduces New Paradigm 36
Service-Oriented Architecture and Business Process Management Drive Systems of Engagement 36
CIO-CMO Alignment via Business Process Management and Balanced Scorecard 43
Business Agility Readiness Transformation 49
Business Agility Circle of Influence 49
What Is Multidimensional Scoring (MDS)? 50
Measuring Relationship in Systems of Engagement 51
Listening to Own Conscience: Fourth Dimension in Driving Agility 52
Video: New Disruptive Technology for Digital Content 57
Travel Industry Disruption by Force 5 Tornado 66
References 67
Chapter 3 Hyperconnectivity Drives Innovation 69
Paradigm Shifts: Mainframes to Client-Server to Cloud Computing 72
Next Evolution: Large Data Center—Grid Computing—Cluster Computing 73
Defining Cloud Computing 73
What Is Cloud Computing? 74
Key Business Drivers for Cloud Services 80
Business Value Propositions for Cloud Computing 81
President Obama Election Campaign Leverages Cloud to Win 82
Concerns and Risk Assessment of Cloud Computing 83
Understanding Cloud Architecture 85
Cloud-Based Solutions to Meet the IT Needs of Multiregional Branch Offices 87
Advantages of Cloud Computing-Based Solution 92
Design and Deployment Strategy for Cloud Services 95
Five Steps in Cloud Apps Deployment 98
Obstacles and Opportunities for Cloud Computing 100
Driving Growth More Efficiently 104
Database Services on a Private Cloud 104
Security Considerations in Private and Public Clouds 106
Virtual Machine Introspection 109
Service-Level Agreement 110
Intellectual Property Rights 111
References 111
Chapter 4 Breaking the Barrier of Physical Infrastructure 113
Effective Use of Technologies 113
Reduce Cost to Your Advantage 114
Amazon and eBay Business Models: Breaking the Barrier of Physical Infrastructure 116
Education: Going beyond Physical Boundaries 120
Massive Open Online Courses: Breaking Physical Boundaries in Education 121
Khan Academy: Making a Great Impact in Education 123
Health Care Services Leveraging Outsourced Services 124
Assembly: Outsourced by Apple in China 124
Manufacturing Outsourcing: Levi Strauss & Co. 125
Travel and Hospitality Sectors: Breaking Physical Boundaries 125
Software Development Leverages Global Resources 126
AEC Industry Removes Barriers 127
Converging Technology: Inside the Force 5 Tornado for the Perfect Storm 128
Transformation, Synergy, and Innovation through the Cloud 128
References 138
Chapter 5 Power of Collaborative Management 139
Collaborate for Better Execution and Effective Decision Making 140
Use of Wiki in Enterprise-Wide Team Collaboration 143
Central Desktop: Powerful Tool for Effective Team Collaboration 145
Mindjet (Spigit): Great Tool for Collaborative Ideation 147
Oracle WebCenter: Enterprise-Wide User Experience Tool 150
Oracle Social Network: Cloud-Based Enterprise-Class Collaborative System 153
CIO-CMO Collaborative Alignment 156
References 165
Chapter 6 Mobility Drives Agility 167
Convergence of Consumer Electronics into Smart Devices 168
Mobility Strengthens Ecosystemism 177
Location-Based Targeted Customer Outreach 180
Mobile Development Framework 181
Next Generation of Applications Leverages Mobility Platform 183
Enterprise Mobility Platform 184
Mobile Deployment Framework 184
Smart Devices Protection Is Important 186
Mobotory: Business Agility Strategy in Action 189
Chapter 7 Listening to the Voices 195
Social Media: A New Disruptive Revolution 196
Mobility: Enable Agile Relationships 202
Customer Engagement: Key Business Challenge 205
Personalization: A Key Tenet of User Engagement in Business 210
Sentiment Analytics: A Better Way to Drive Business Focus and Agility 213
Change Management and Business Agility for Social Media 214
Oilstop: Using Big Data to Drive More Intimate Customer Relationships, and Social Media to Enhance Community 221
Chapter 8 Role of Collective Intelligence 229
Why Should You Care about Big Data? 230
What Do Key Characteristics Signal about Big Data? 235
Does Size of Data Really Matter? 236
How Complex Is Big Data? 237
How Does Big Data Coexist with Existing Traditional Data? 240
How Big Is the Big Data Market? 245
How Would You Manage Big Data on Technology Platforms? 248
Chapter 9 Cultivating Knowledge Ecosystems 261
Knowledge Management Disciplines and Technologies 263
Force 5 Tornado Convergence Creates Business Agility 273
How Team Oracle Wins AC34 with Big Data Analytics for Adaptive Decision Making 275
Chapter 10 2020 Foresight 279
Ecosystemism 280
Consumerization of Information Technology 281
The Internet of Things 282
Industrial Internet 285
Internet of Everything: Cisco 286
Saving Costs in Home Utilities 290
Bionics: Wearable Contact Lenses 291
What to Expect with a Customer-Centric Business in 2020 292
Epilogue Selling Sonoma County Wine Country 297
About the Authors 335
Acknowledgments 339
Index 343
