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- Wiley
More About This Title Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
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Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.
Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.
In the end, Startup Mixology is an optimistic book. You can do this— and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.
Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.
In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
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FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist his works have been featured in a number of top media publications. He was named by Forbes as one of the most connected people in tech. Frank is also a Venture Partner with Crystal Tech Fund.
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Foreword Tony Hsieh ix
Introduction 1
Part 1 GETTING STARTED 5
1 Entrepreneurial Mind 7
2 Ideas 21
3 Action 31
4 Formation 47
Part 2 PRODUCT 59
5 Product-Market Fit 61
6 Launch 73
7 Metrics 85
Part 3 TEAM AND PEOPLE 95
8 Team 97
9 Culture 109
10 Celebration 123
11 Relationships 135
Part 4 SALES AND MARKETING 147
12 Marketing 149
13 Sales 165
Part 5 MONEY 179
14 Bootstrapping 181
15 Funding 193
Part 6 GROWTH AND CHANGE 211
16 Failure 213
17 Success 223
Conclusion 237
Acknowledgments 239
References 243
Index 247
