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More About This Title Thank You For Disrupting: The Disruptive BusinessPhilosophies of The World’s Great Entrepreneurs
English
The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business
Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.
Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.
The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
English
Jean-Marie Dru (www.tbwa.com) is Chairman of TBWA Agency Network, one of the world's largest advertising agency networks, with 12,000 employees in 300 offices, in 97 countries. He is the author of "Disruption" and "Beyond Disruption" and trademarked the term and the related methodology in the late ‘90s before it became part of the global business vocabulary. In 2008, Jean-Marie was awarded the French Legion of Honor award for his long-lasting contribution to the advertising industry and to the business world.
English
Introduction: Thank You For Disrupting
Part I Disruptive Company Leadership
1. Steve jobs
On User Experience, Design, and Timelessness
All in One
The Art of Reduction
Life Lessons
2. Jeff Bezos
On Experimentation and Platforms
Experimentation as a Strategy
The Platform Economy
3. Herb Kelleher
On Human Resources and Operational Quality
Employees First
The Art Is in the Implementation
4. Bernard Arnault
On the Management of Creativity and Brand Building
Art and Commerce
The Luxury Industry as Model
5. Zhang Ruimin
On Decentralization and Customer-Centricity
Everyone Is a CEO
Zero Distance with the Customer
6. Jack Ma
On Chinese Business Models and Disruptive Management
A Contrarian Model
Embracing Change through Paradox
U.S. In, China Out
Part II Disruptive Business Thinking
7. Jim Collins
On the Search for Excellence and the Management of Alternatives
Good to Great
The Era of the And
8. Clayton Christensen
On Disruptive Innovation
Bottom-Up Disruption
The Disruption Controversy
9. Jedidiah Yueh
On the Behaviors of Companies of the New Economy
Lessons from an Entrepreneur
Category of One
Part III Disruptive Corporate Culture
10. Sergey Brin and Larry Page
On Recruitment Policies and Core Values
HR as a Science
A Fertile Environment
11. Patty Mccord
On Employee Empowerment and Talent Management
Disruptive HR Practices
A Contrasting Culture
12. The Disruption Company
On Corporate Culture Components and Disruption
Vision, Values, Practices
People, Story, Place
The Disruption Methodology
Part IV Disruptive Brand Building
13. Marc Pritchard
On Transparency, Accountability, and Creativity
Leading Change in the Marketing World
Making Brands Serve a Higher Purpose
14. Brian Chesky
On Brand Building and Disruptive Data
Shaping an Iconic Brand
The Single Disruptive Data
15. Lee Clow
On the Power of Great Advertising
Big Brand Ideas
Creativity, The Advertiser’s Best Bet
Part V Disruptive Social Purpose
16. Paul Polma
On Complete CSR and Corporate Activism
A Force for Good
Brand Activism
17. Emmanuel Faber
On Social Purpose and the Bottom of the Pyramid
Side Roads
The Bottom of the Pyramid
18. Marc Benioff and Suzanne Dibianca
On Scaling Up Philanthropy
A Native Philanthropist
Pledge 1%
Conclusion: Disruption Ahead
Index
