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- Wiley
More About This Title Startup, Scaleup, Screwup: 42 Tools to AccelerateLean & Agile Business Growth
English
Real-world tools to build your venture, grow your business, and avoid mistakes
Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on.
Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:
- Apply 42 effective tools to sustain and accelerate your business growth
- Avoid the mistakes and pitfalls associated with rapid business growth or organizational change
- Develop a clear growth plan to integrate into your overall business model
- Structure your business for rapid scaling and efficient management
Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile BusinessGrowth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.
English
JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of Managing for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley.
English
Prologue
1 Persistence of Vision
Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future.
2 Stories of Your Life and Others
Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit.
3 Picking Up the Pieces
Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time.
4 The Persona Protocol
Better understand your target customers and their Jobs To Be Done by creating Lean Personas.
5 Fortune’s Wheel
Figure out your Unique Value Proposition by investigating the customer’s Pains and Gains and making a Value Proposition Wheel.
6 The Crowded Shadows
Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself.
7 The Lunatic Cafe
Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates.
8 Streams of Silver
Visualize your work with Kanban Boards and optimize the workflow with Work In Progress Limits.
9 The Invention of Everything Else
Discover the Innovation Vortex which emerged by combining the Design Thinking approach with the Lean Startup method.
10 The Terminal Experiment
Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Product/Market Fit.
11 Fables and Reflections
Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog.
12 Kings of the North
Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics.
13 The Entropy Tango
Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance.
14 A Pleasure to Burn
Keep an eye on your progress with Burn Up Charts, Burn Down Charts, or Cumulative Flow Diagrams.
15 The New Recruit
Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples.
16 The Enigma Score
Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits.
17 Standard Hero Behavior
Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests.
18 The Darkest Road
Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning.
19 Ghost Writer in the Sky
Set yourself up for content marketing and email marketing with a Content Calendar and a Content Backlog.
20 Million Dollar Gamble
Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open.
21 Spheres of Influence
Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides.
22 Heart Journey
Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth.
23 A Pirate’s Tale
Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics.
24 Test of the Twins
Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests and Cohort Analysis.
25 Culture Clash
Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling.
Epilogue
Acknowledgments
About the Author
Index
