Rights Contact Login For More Details
- Wiley
More About This Title Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
English
A proven framework to fill the gap between "knowing" and "doing"
Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training "stick."
There's a difference between "telling" and "teaching," and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.
- Close the 5 Reinforcement Gaps and master the 3 Phases for results
- Create friction and direction while providing the perfect Push-Pull
- Follow the Reinforcement Flow to maintain consistency and effectiveness
- Create measureable behavior change by placing the participant central to the process
Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.
English
ANTHONIE WURTH is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of Locked in Shanghai.
KEES WURTH is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies.
English
Introduction xi
We Did It! xv
PART 1 Understanding Reinforcement to Reach Behavior Change 1
Chapter 1 Eyeing Gold 3
Chapter 2 What Is Reinforcement? 11
Chapter 3 Behavior Change Is Critical 21
Chapter 4 Influencing Behavior Change 35
PART 2 Building the Foundation 43
Chapter 5 An Overview of The 7 Principles of Reinforcement 45
Chapter 6 Principle 1: Master the 3 Phases for Results 53
Chapter 7 Principle 2: Close the 5 Reinforcement Gaps 65
Chapter 8 Principle 3: Create Measurable Behavior Change 75
Chapter 9 Recap of Building the Foundation 89
PART 3 Engagement 93
Chapter 10 Principle 4: Provide the Perfect Push and Pull 95
Chapter 11 Principle 5: Create Friction and Direction 107
Chapter 12 Principle 6: Follow the Reinforcement Flow 117
Chapter 13 Recap of Engagement 129
Chapter 14 Principle 7: Place the Learner in the Center 133
PART 4 Analyzing Your Reinforcement Program 141
Chapter 15 Finding Balance with the Reinforcement Lever 143
Chapter 16 Crafting Reinforcement Messages 157
Chapter 17 Reinforcement for Different Training Types 175
Chapter 18 Introducing Your Reinforcement Program 185
Chapter 19 Sore Made 189
Appendix: Tools for Building a Reinforcement Program 193
Resources 207
About the Authors 215
About Mindmarker 217
Index 219
