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- Wiley
More About This Title AlphaBrain - How a Group of Iconoclasts Are UsingCognitive Science to Advance the Business of Alpha Generation
English
Smarter decision-making based on cognitive science
AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. We put too much weight on instinct, belief, and "gut feeling." We make the same mistakes over and over again—so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you.
With so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.
- Shift your processes from reactive to proactive
- Base decisions on reality over belief
- Eliminate cognitive bias and reduce common mistakes
- Make better decisions with a systematic, objective approach
Why do we begin managing risk only once it becomes apparent? Why do we react to the market instead of making the big decisions before emotion takes over? Investing has always been a largely reactive field, but those who dominate it approach decision-making less like a human and more like a machine. AlphaBrain shows you how to get real about investing, with cognitive techniques that lead to smarter, evidence-based decisions.
English
STEPHEN DUNEIER is CEO of Bija Advisors. Through coaching, workshops and publishing, Bija Advisors uses cognitive science to help the world's most successful institutional investors and business leaders make better decisions and achieve better results.
English
Preface ix
Acknowledgments xv
About the Author xvii
Part I Decision Analysis 1
Chapter 1:Marginal Improvement, Significant Impact 3
Chapter 2:Blinded by Bias 21
Chapter 3:Rational Decisions 33
Chapter 4:Decision Analysis 49
Chapter 5:How to Solve Any Problem 63
Chapter 6:Cerebral Junk Food 85
Chapter 7:The Input Paradox 101
Chapter 8:Auditing Mental Accounting 111
Part II Decisions In The Financial Context 123
Chapter 9:Mistakes at the Heart of Investment Management 125
Chapter 10:Manager Selection 135
Chapter 11:Prophecy of Value 149
Chapter 12:Mind over Matter 161
Chapter 13:Coaching 181
Chapter 14:Trading Decisions 191
Chapter 15:How to Stop Losing Money 221
Chapter 16:The Danger of Shortcuts 241
Chapter 17:The Power of the Unexpected 255
Index 275
