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- Wiley
More About This Title The Little Book of Common Sense Investing, Updated and Revised: The Only Way to Guarantee Your FairShare of Stock Market Returns
English
JOHN C. BOGLE is founder and former chairman of the Vanguard Group of mutual funds and President of its Bogle Financial Markets Research Center. After creating Vanguard in 1974, he served as chairman and chief executive officer until 1996 and senior chairman until 2000. Bogle is the author of ten books, including Enough: True Measures of Money, Business, and Life, The Little Book of Common Sense Investing, and Clash of the Cultures: Investment vs. Speculation, all published by Wiley.
English
Introduction to the 10th Anniversary Edition xv
Chapter One A Parable 1
Chapter Two Rational Exuberance 9
Chapter Three Cast Your Lot with Business 25
Chapter Four How Most Investors Turn a Winner’s Game into a Loser’s Game 39
Chapter Five Focus on the Lowest-Cost Funds 53
Chapter Six Dividends Are the Investor’s (Best?) Friend 65
Chapter Seven The Grand Illusion 73
Chapter Eight Taxes Are Costs, Too 85
Chapter Nine When the Good Times No Longer Roll 93
Chapter Ten Selecting Long-Term Winners 111
Chapter Eleven “Reversion to the Mean” 127
Chapter Twelve Seeking Advice to Select Funds? 139
Chapter Thirteen Profit from the Majesty of Simplicity and Parsimony 153
Chapter Fourteen Bond Funds 167
Chapter Fifteen The Exchange-Traded Fund (ETF) 179
Chapter Sixteen Index Funds That Promise to Beat the Market 195
Chapter Seventeen What Would Benjamin Graham Have Thought about Indexing? 209
Chapter Eighteen Asset Allocation I: Stocks and Bonds 223
Chapter Nineteen Asset Allocation II 237
Chapter Twenty Investment Advice That Meets the Test of Time 259
Acknowledgments 269
