From Open to Crowd Innovation
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- Wiley
More About This Title From Open to Crowd Innovation
English
This book focuses on new innovation processes in digital area, from open innovation (Chersbrough 2003) to co- creation and crowd innovation. In an ultra-competitive and worldwide context, companies’ innovation capacity remains a key competitive advantage. In the first 25 years of the digital area, open innovation (Chesbrough theory, 2003) was a successful model use by companies such as Google, Facebook, Apple, Microsoft. More recently, with the increasing individuals’ empowerment at the digital age, co creation strategies and crowd innovation emerged. This book explores these new forms of innovation and shows how companies can develop them successfully.
English
Introduction
1 Co-creation Platforms
2 Internet Users’ Engagement on Crowd Innovation Platforms
3 Internet Users’ Stimulation on Crowd Innovation Platforms
4 Evaluation of Innovative Ideas
5 Examples
Conclusion
1 Co-creation Platforms
2 Internet Users’ Engagement on Crowd Innovation Platforms
3 Internet Users’ Stimulation on Crowd Innovation Platforms
4 Evaluation of Innovative Ideas
5 Examples
Conclusion
