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- Wiley
More About This Title Small Business For Dummies - Australia & New Zealand
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Thinking about starting a new business? Searching for new ways to run your small business better? Whether you're starting your own business from scratch or looking to grow an existing venture, this easy-to-follow guide helps you reach your small business dreams. Covering everything from marketing and business planning to legal structures and building a positive online presence, this updated edition of the bestselling Small Business For Dummies is the essential guide no Australian or New Zealand small business owner should be without!
Unfortunately, nearly half of small businesses in Australia and New Zealand fail within their first year of operation. But the good news is that with the right business acumen, the odds don't have to be stacked against you—and that's where this friendly guide helps! Inside, you'll discover how to develop a blueprint for success with a winning business plan, find your unique selling point and get it out to the masses, deliver on your customers' expectations, secure high rankings on search engines to get your website seen, recruit the best employees to build an unstoppable team and so much more.
- Includes dedicated chapters for retailers, manufacturers and wholesalers
- Covers the rules on superannuation, pay rates and OH&S
- Shows you how to market your business more effectively
- Guides you step-by-step through putting your business online
Squash issues before they arise, pounce on opportunities the competition has missed and make your small business thrive with the help of Small Business For Dummies.
English
Veechi Curtis is an accountant and consultant who specialises in teaching small businesses about technology and finance. She is the author of Creating a Business Plan For Dummies, MYOB® Software For Dummies, and Bookkeeping For Dummies.
English
Introduction 1
Part 1: First Steps 5
CHAPTER 1: Is Small Business for You? 7
CHAPTER 2: Buying a Business 23
CHAPTER 3: Getting into the Franchising Game 39
Part 2: Jump In, Get Wet 55
CHAPTER 4: Planning for Success 57
CHAPTER 5: Getting the Legals Right 77
CHAPTER 6: Financing Your Business 97
Part 3: Killer Marketing 113
CHAPTER 7: Creating Your Marketing Plan 115
CHAPTER 8: Developing Online Strategies 135
CHAPTER 9: Making Service Your Business 157
Part 4: People Power 175
CHAPTER 10: Becoming an Employer 177
CHAPTER 11: The Art of Management 193
Part 5: High Finance 213
CHAPTER 12: Cooking the Books 215
CHAPTER 13: Understanding Financial Statements 229
CHAPTER 14: Calculating Margins and Ratios 249
CHAPTER 15: Taming the Tax Tyrant 267
Part 6: Horses for Courses 287
CHAPTER 16: Especially for Retailers 289
CHAPTER 17: Especially for Manufacturers and Wholesalers 309
CHAPTER 18: Building a Service Business 325
Part 7: The Part of Tens 337
CHAPTER 19: Ten Things to Do If You Hit Hard Times 339
CHAPTER 20: Ten Ways (Almost!) to Make Technology Your Friend 347
Index 357
