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More About This Title Contemporary Strategy Analysis, Text and Cases Edition, 9th Edition
English
A strategy text on value creation with case studies
The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
English
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
English
Preface to Ninth Edition xv
PART I INTRODUCTION 1
1 The Concept of Strategy 3
PART II THE TOOLS OF STRATEGY ANALYSIS 33
2 Goals, Values, and Performance 35
3 Industry Analysis: The Fundamentals 63
4 Further Topics in Industry and Competitive Analysis 89
5 Analyzing Resources and Capabilities 113
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165
7 The Sources and Dimensions of Competitive Advantage 167
8 Industry Evolution and Strategic Change 205
9 Technology-based Industries and the Management of Innovation 241
10 Competitive Advantage in Mature Industries 273
PART IV CORPORATE STRATEGY 289
11 Vertical Integration and the Scope of the Firm 291
12 Global Strategy and the Multinational Corporation 311
13 Diversification Strategy 341
14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361
15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389
16 Current Trends in Strategic Management 409
Cases to Accompany Contemporary Strategy Analysis, Ninth Edition 427
Glossary 727
Index 735
