Customer Loyalty: How to Earn It, How to Keep It
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- Wiley
More About This Title Customer Loyalty: How to Earn It, How to Keep It
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JILL GRIFFIN is president of The Marketing Resource Center, conducts seminars on loyalty marketing nationwide and has advised companies including AT&T, AmeriSuite Hotels, and Clairol. She lives in Austin, Texas.
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"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers." (Quality Digest)
