Hospitality Marketing Management Student Workbook, Fourth Edition
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- Wiley
More About This Title Hospitality Marketing Management Student Workbook, Fourth Edition
English
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketingFeatures new material on marketing technology and it's implications in the hospitality industryOffers international coverageProvides new, applications approach to the discipline of marketing
