The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
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- Wiley
More About This Title The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
English
KEVIN HOGAN is a body language and unconscious influence expert for the BBC and popular magazines like Cosmopolitan, Playboy, and Maxim. He teaches persuasion and influence at the University of St. Thomas Management Center and frequently analyzes the behavior of White House figures for the media. He has also trained managers and leaders from Boeing, Microsoft, Starbucks, 3M, and the United States Postal Service, among other large companies.
English
About the Author.
Preface.
1. Influencing Others to Change.
2. The First Four Seconds.
3. The Delta Model of Influence.
4. Credibility: The Pivot Point of Persuasion.
5. The New Principles of Influence.
6. Introduction to Omega Strategies.
7. Framing Principles, Persuasion Techniques, and Influential Strategies.
8. Applying the Laws of Influence.
9. The Influential Secret of Oscillation.
10. Mind Reading: How to Know What They Are Thinking.
11. I’ll Think About It.
12. How Their Brain Buys . . .You!
Bibliography.
Index.
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