The Economics of Strategy
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- Wiley
More About This Title The Economics of Strategy
English
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
English
Partial table of contents:
FIRM BOUNDARIES.
The Evolution of the Modern Firm.
The Vertical Boundaries of the Firm.
The Transactions Costs of Market Exchange.
Diversification.
MARKET AND COMPETITIVE ANALYSIS.
Industry Analysis.
Market Structure and Competition.
The Dynamics of Pricing Rivalry.
Entry and Exit.
STRATEGIC POSITION AND DYNAMICS.
Strategic Positioning for Competitive Advantage.
Analyzing Cost and Differentiation Position.
Sustaining Competitive Advantage.
INTERNAL ORGANIZATION.
Incentives and Agency.
Strategy and Structure.
Power and Culture.
Strategy and the General Manager.
