Consumer Behavior
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- Wiley
More About This Title Consumer Behavior
English
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
English
An Introduction to Consumer Behavior.
A Framework for the Study of Consumer Behavior.
Marketers and Consumer Behavior.
Culture and Vision.
Demographic Subcultures.
Personality, Lifestyles and Psychographics.
Reference Groups, Communities, and Family.
Consumer Motivation and Needs.
Perception.
Learning.
Attitude Formation and Change.
Consumer Decision Making.
High and Low Involvement Decision Making.
Purchase and Usage Behavior.
Marketing Communication.
Interpersonal Communication and Opinion Leadership.
New Product Planning.
Indexes.
