Supply Network Strategies
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- Wiley
More About This Title Supply Network Strategies
English
Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg.
Håkan Håkansson is Professor of Marketing at Norwegian School of Management
English
Preface.
Part I: PURCHASING CHALLENGES.
The role of Purchasing in the Company.
Purchasing Dynamics and Challenges.
Purchasing and the New Economy.
Part II: NETWORK ANALYSIS.
Purchasing and the Activity Structure.
Purchasing and the Resource Structure.
Purchasing and the Actor structure.
Part III: SUPPLY STRATEGIES.
Determining the Boundaries of the Firm.
Developing Relationships with Suppliers.
Designing Supply Networks.
Network Strategies and Networking.
References.
Index.
Part I: PURCHASING CHALLENGES.
The role of Purchasing in the Company.
Purchasing Dynamics and Challenges.
Purchasing and the New Economy.
Part II: NETWORK ANALYSIS.
Purchasing and the Activity Structure.
Purchasing and the Resource Structure.
Purchasing and the Actor structure.
Part III: SUPPLY STRATEGIES.
Determining the Boundaries of the Firm.
Developing Relationships with Suppliers.
Designing Supply Networks.
Network Strategies and Networking.
References.
Index.
English
"...a super book...anyone working or researching in purchasing could benefit from reading it." (Journal of Purchasing and Supply Management, March 2004)
"This is a welcome book for purchasing academics..." (Supply Management, 1 November 2001)
