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Strategic Market Management, 7th edition
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  • Wiley

More About This Title Strategic Market Management, 7th edition

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David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.  He is a leading expert on brand strategy and strategic marketing.  He is the author of over seven books for both the practioner and the student of marketing.
  • English

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PART I: INTRODUCTION AND OVERVIEW.

Chapter 1: Business Strategy: The Concept and Trends in Its Management.

Chapter 2: Strategic Market Management: An Overview.

PART II: STRATEGIC ANALYSIS.

Chapter 3: External and Customer Analysis.

Chapter 4: Competitor Analysis.

Chapter 5: Market/Submarket Analysis.

Chapter 6: Environmental Analysis and Strategic Uncertainty.

Chapter 7: Internal Analysis.

Case Challenges for Part II: The Energy Bar Industry, Competing against Wal-Mart.

PART III: ALTERNATIVE BUSINESS STRATEGIES.

Chapter 8: Creating Advantage: Synergy and Vision vs. Opportunism.

Chapter 9: Strategic Options.

Chapter 10: Strategic Options: Value, Focus & Innovation.

Chapter 11: Global Strategies.

Chapter 12: Strategic Positioning.

Case Challenges for Part III: Xerox: The Early Years, Hobart.

PART IV: GROWTH STRATEGIES.

Chapter 13: Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea.

Chapter 14: D iversification.

Chapter 15: Strategies in Declining and Hostile Markets.

Case Challenges for Part IV: Dove, Intel.

PART V: Implementation.

Chapter 16: Organizational Issues.

Case Challenge for Part V: Samsung Electronics.

Appendix: Planning Forms.

Index.

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