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More About This Title The Price Advantage Workbook: Step-by-Step Questions and Exercises to Help You Master The Price Advantage
English
ERIC V. ROEGNER is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues. In addition, he has published several articles on pricing and marketing strategy in journals including Marketing Management, the OESA Journal, and the McKinsey Quarterly.
CRAIG C. ZAWADA is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing. He is widely published in the area of pricing strategy,with articles appearing in the Harvard Business Review, Mergers and Acquisitions, and the McKinsey Quarterly.
RAJNEESH SURI, PhD, is Assistant Professor of Marketing at Drexel University. His expertise is pricing, promotions, and branding. He was an expert in the pricing practice at McKinsey & Company and?a visiting assistant professor at Cornell University before his academic appointment at Drexel University.
English
PART ONE: Questions.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
PART TWO: Answers.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
About the Authors.
