The Art of .combat: Ancient Wisdom for the Competitive Economy
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- Wiley
More About This Title The Art of .combat: Ancient Wisdom for the Competitive Economy
English
SHAWN P. McCARTHY is a product manager and developer for Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as Macworld, Internet World, and Comdex.
English
Acknowledgments.
Introduction.
BASIC TRAINING.
Appraise Yourself, the Landscape, and Your Opposition.
Use the Internet: Your Weapon to Wage Business War.
Understand Internet Time and Internet Distance.
PREPARATION.
Maximize Your Organization: Focus on Posture.
Develop Your Offensive Strategy.
Develop Your Defensive Strategy, Assess Your Opponent's Weaknesses.
GOING INTO BATTLE.
Time Your Strike: Be the First to Move.
Hit Moving Targets.
Keep an Eye on the New Horizon.
Index.
Introduction.
BASIC TRAINING.
Appraise Yourself, the Landscape, and Your Opposition.
Use the Internet: Your Weapon to Wage Business War.
Understand Internet Time and Internet Distance.
PREPARATION.
Maximize Your Organization: Focus on Posture.
Develop Your Offensive Strategy.
Develop Your Defensive Strategy, Assess Your Opponent's Weaknesses.
GOING INTO BATTLE.
Time Your Strike: Be the First to Move.
Hit Moving Targets.
Keep an Eye on the New Horizon.
Index.
English
"...some useful strategic insights and tactical skills..." (Long Range Planning)
