The Marketing Plan Third Edition
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- Wiley
More About This Title The Marketing Plan Third Edition
English
This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
English
Step 1: Planning the Development of a Marketing Plan.
Step 2: Scanning Your Environment.
Step 3: Establishing Goals and Objectives.
Step 4: Developing Marketing Strategy.
Step 5: Developing Marketing Tactics.
Step 6: Forecasting for Your Marketing Plan.
Step 7: Calculating Important Financial Ratios for Your Marketing Plan.
Step 8: Presenting the Marketing Plan.
Step 9: Implementation.
Appendices.
Index.
Step 2: Scanning Your Environment.
Step 3: Establishing Goals and Objectives.
Step 4: Developing Marketing Strategy.
Step 5: Developing Marketing Tactics.
Step 6: Forecasting for Your Marketing Plan.
Step 7: Calculating Important Financial Ratios for Your Marketing Plan.
Step 8: Presenting the Marketing Plan.
Step 9: Implementation.
Appendices.
Index.
