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- Wiley
More About This Title Direct Response Fund Raising: Mastering New Trends for Results w/CD-Rom
English
The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include:
Real-life results related to response percentages, costs, and average dollar returnCD-ROM with checklists to help organizations implement ideas and 30 fund-raising models searchable by theme, type, and subject matterMichael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full-service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
English
Making the Case for Direct Response (M. Johnston).
New Audiences with Direct-Response Fund-Raising (J. Nichols).
Using the Database to Understand, Secure, and Keep Future Donors (J. Gignac).
New Media and Direct-Response Fund-Raising (J. Potts).
Incrementalism or a Revolution? Why Direct-Mail Practitioners Can't Forget That the More Things Change, the More They Stay the Same (F. Jacobowitz & K. Lautman).
Why Did You Just Read This Book? 13 Reasons Direct Response Fund Raising Is So Effective (D. Love).
About the CD-ROM.
Index.
