Mastering Data Mining: The Art and Science of Customer Relationship Management
Rights Contact Login For More Details
- Wiley
More About This Title Mastering Data Mining: The Art and Science of Customer Relationship Management
English
MICHAEL J. A. BERRY [email protected] and GORDON S. LINOFF [email protected] are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.
English
SETTING THE FOCUS.
Data Mining in Context.
Why Master the Art?
Data Mining Methodology: The Virtuous Cycle Revisited.
Customers and Their Lifecycles.
THE THREE PILLARS OF DATA MINING.
Data Mining Techniques and Algorithms.
Data, Data Everywhere...
Building Effective Predictive Models.
Taking Control: Setting Up a Data Mining Environment.
CASE STUDIES.
Who Needs Bag Balm and Pants Stretchers.
Who Gets What? Building a Best Next Offer Model for an Online Bank.
Please Don't Go! Churn Modeling in Wireless Communication.
Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.
Who Is Buying What? Getting to Know Supermarket Shoppers.
Waste Not, Want Not: Improving Manufacturing Processes.
The Societal Context: Data Mining and Privacy.
Index.
Data Mining in Context.
Why Master the Art?
Data Mining Methodology: The Virtuous Cycle Revisited.
Customers and Their Lifecycles.
THE THREE PILLARS OF DATA MINING.
Data Mining Techniques and Algorithms.
Data, Data Everywhere...
Building Effective Predictive Models.
Taking Control: Setting Up a Data Mining Environment.
CASE STUDIES.
Who Needs Bag Balm and Pants Stretchers.
Who Gets What? Building a Best Next Offer Model for an Online Bank.
Please Don't Go! Churn Modeling in Wireless Communication.
Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.
Who Is Buying What? Getting to Know Supermarket Shoppers.
Waste Not, Want Not: Improving Manufacturing Processes.
The Societal Context: Data Mining and Privacy.
Index.
English
"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)
