Mail and Internet Surveys: The Tailored Design Method, Second Edition
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More About This Title Mail and Internet Surveys: The Tailored Design Method, Second Edition
English
DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.
English
ELEMENTS OF THE TAILORED DESIGN METHOD.
Introduction to Tailored Design.
Writing Questions.
Constructing the Questionnaire.
Survey Implementation.
Reduction of Coverage and Sampling Errors.
TAILORING TO THE SURVEY SITUATION.
Mixed-Mode Surveys.
Alternative Questionnaire Delivery: In Person, to Groups, and Through Publications.
When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys.
Household and Individual Person Surveys by Government.
Surveys of Businesses and Other Organizations.
Internet and Interactive Voice Response Surveys.
Optical Scanning and Imaging, and the Future of Self-Administered Surveys.
References.
Index.
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"I would recommend this book to anyone involved in the design of postal surveys. The relevant chapters give useful guidance to improve the quality of the questions and the layout of self-completion questionnaires. In addition, the clear organisation of the sections in the book makes it ideal for finding clear well-written advice for specific queries." (Survey Methods Newsletter, Vol 20/2, 2000)
