Wireless Marketing
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- Wiley
More About This Title Wireless Marketing
English
ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A wireless industry veteran with over twenty years' experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His bestselling book The Cellular Connection, now in a fourth edition, is also available from Wiley.
English
Market and Product Definition.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Product Management and Development.
Customer Churn and Loyalty Programs.
A New Era.
Index.
English
"Steuernagel...devotes his second book to techniques for marketing the wireless industry..." --SciTech Book News March 2001
