The $100 Billion Allowance: Accessing the GlobalTeen Market
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- Wiley
More About This Title The $100 Billion Allowance: Accessing the GlobalTeen Market
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ELISSA MOSES is Senior Vice President and Director of Global Consumer and Market Intelligence for Royal Philips Electronics N.V. As the innovator behind The BrainWaves Group, a global strategy and trends consulting group, her clients have spanned The Coca-Cola Company, Calvin Klein, MTV, General Motors, Levi Strauss, and the NBA. Ms. Moses is a popular speaker throughout the globe on marketing strategy and lifestyle trends. She has been profiled in the New York Times and USA Today, as well as on the Today Show and NBC Nightly News. Prior to founding The BrainWaves Group, she was Director of Strategic Planning at DMB&B Advertising (now D'Arcy Worldwide). Elissa Moses can be reached at [email protected].
English
Welcome to Teen Planet: Population 560 Million.
The Money Trail.
The 10 Unifiers of Global Youth Culture.
The Key Differentiators of Global Youth: Why It's Dangerous to Generalize.
The Six Values Segments of Global Youth: The Ultimte Differentiator.
Regional Broad Strokes.
Eighteen Country Snapshots.
How Marketers Can Tap into the $100 Billion Allowance.
The Fabric of Everyday Life.
Beyond 2000.
Appendix.
Index.
About the Author.
The Money Trail.
The 10 Unifiers of Global Youth Culture.
The Key Differentiators of Global Youth: Why It's Dangerous to Generalize.
The Six Values Segments of Global Youth: The Ultimte Differentiator.
Regional Broad Strokes.
Eighteen Country Snapshots.
How Marketers Can Tap into the $100 Billion Allowance.
The Fabric of Everyday Life.
Beyond 2000.
Appendix.
Index.
About the Author.
