Title Details

'Hey, Whipple, Squeeze This': A Guide to CreatingGreat Ads
Buy Rights Online Buy Rights

Rights Contact Login For More Details

  • Wiley

More About This Title 'Hey, Whipple, Squeeze This': A Guide to CreatingGreat Ads

  • English

English

LUKE SULLIVAN is an award-winning copywriter at Fallon McElligott, an ad agency that has developed campaigns for Miller Lite beer, Time magazine, BMW, and Lee Jeans, among others, and which was named "Ad Agency of the Year" by Adweek, in 1996. Twice named by Adweek as one of the top advertising writers in the country, Sullivan has some 20 medals to his credit in the prestigious One Show, the Oscars of the ad business.
  • English

English

Salesmen Don't Have to Wear Plaid: Selling Without Selling Out.

A Sharp Pencil Works Best: Some Thoughts on Getting Started.

A Clean Sheet of Paper: Making an Ad—The Broad Strokes.

Write When You Get Work: Making an Ad—Some Finer Touches.

In the Future, Everyone Will be Famous for 30 Seconds: Some Advice on Making Television Commercials.

Radio Is Hell, But It's a Dry Heat: Some Advice on Working in a Tough Medium.

"Toto, I Have a Feeling We're Not in McCann-Erickson Anymore": Working Out Past the Egde.

Only the Good Die Young: The Enemies of Advertising.

Pecked to Death by Ducks: Presenting and Protecting Your Work.

A Good Book or a Crowbar: Some Thoughts on Getting Into the Business.

Making Shoes versus Making Shoe Commercials: Is This a Great Business or What?

Suggested Reading.

Bibliography.

Acknowledgments.

Notes.

Ad Credits.

Index.

loading