Special Events: Best Practices in Modern Event Management, Second Edition
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- Wiley
More About This Title Special Events: Best Practices in Modern Event Management, Second Edition
English
About the Author Dr. Goldblatt, CSEP is the founding director of The Event Management Program at The George Washington University, where he has created a one-of-a-kind Event Management Certificate Program and Masters Concentration that has been eagerly embraced by students nationally and internationally. Goldblatt was founding president of the International Special Events Society (ISES), a vital organization composed of the top professionals in special events. He has authored several field related books, including The Dictionary of Event Management with Carol F. McKibben, CSEP (VNR), and was executive producer of his own special events firm in Washington, D.C. where he created such events as presidential inaugurations and galas for foreign governments.
English
Introduction to Event Management.
ADMINISTRATION.
The Five Critical Stages for All Successful Events.
Designing the Event Environment.
Financial Techniques for Consistent Success.
Quality Event Leadership for Staff and Volunteers.
COORDINATION.
The Production Schedule.
Effective Catering Techniques.
Audiovisual, Lightning, Sound, Special Effects, and Video.
Music and Entertainment.
MARKETING.
Integrated Marketing.
Sponsorship.
Cause Related Events.
LEGAL, ETHICAL, AND RISK MANAGEMENT.
Contracts, Permits, and Licenses.
Risk Management Procedures.
Ethics.
Epilogue.
Appendices.
Index.
