Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
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- Wiley
More About This Title Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
English
A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
English
Defining Community on the Ever-Changing Web.
Identifying Group Styles and Needs.
Establishing and Maintaining Key Relationships.
Involving Your Staff.
Designing the Comfortable Interface.
Tools that Enhance Group Interaction.
Platform Alternatives for Chat.
Community Forum Environments.
The Practice of Housing Discussion.
Web Worlds.
Support Strategies and Revenue Models.
Trends, Hopes, and the Future.
Firsthand Experiences and Case Studies.
Suggested Reading.
Index.
Identifying Group Styles and Needs.
Establishing and Maintaining Key Relationships.
Involving Your Staff.
Designing the Comfortable Interface.
Tools that Enhance Group Interaction.
Platform Alternatives for Chat.
Community Forum Environments.
The Practice of Housing Discussion.
Web Worlds.
Support Strategies and Revenue Models.
Trends, Hopes, and the Future.
Firsthand Experiences and Case Studies.
Suggested Reading.
Index.
