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Hey, Whipple, Squeeze This: A Guide to CreatingGreat Ads, Second Edition
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  • Wiley

More About This Title Hey, Whipple, Squeeze This: A Guide to CreatingGreat Ads, Second Edition

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LUKE SULLIVAN is an award-winning copywriter with over twenty years in the business at some of the elite agencies in America—Fallon McElligott, The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
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English

Preface.

Chapter 1. Salesmen Don't Have to Wear Plaid: Selling without selling out.

Chapter 2. A Sharp Pencil Works Best: Some thoughts on getting started.

Chapter 3. A Clean Sheet of Paper: Making an ad—the broad strokes.

Chapter 4. Write When You Get Work: Making an ad—some finer touches.

Chapter 5. In the Future Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials.

Chapter 6. Radio Is Hell, But It's a Dry Heat: Some advice on working in a tough medium.

Chapter 7. "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore": Working out past the edge.

Chapter 8. Only the Good Die Young: The enemies of advertising.

Chapter 9. Pecked to Death by Ducks: Presenting and protecting your work.

Chapter 10. A Good Book or a Crowbar: Some thoughts on getting into the business.

Chapter 11. Making Shoes versus Making Shoe Commercials: Is this a great business or what?

Suggested Reading.

Bibliography.

Acknowledgments.

Notes.

Ad Credits.

Index.

  • English

English

"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006)
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