Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
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More About This Title Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
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Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewing & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.
English
Foreword by Michael Jackson.
Preface.
Acknowledgments.
Chapter 1. The Unconventional Beginnings of an Entrepreneur.
Chapter 2. Business From the Inside Out.
Chapter 3. Keeping Your balance.
Chapter 4. Creating a Business Offering.
Chapter 5. Crafting a Brand in a Cookie-cutter World.
Chapter 6. Marketing on a Small-Business Budget.
Chapter 7. Publicity Stunts (Are Poorly Named).
Chapter 8. Stalking the Killer App.
Chapter 9. Selling Distinction, Specialization, and Variety.
Chapter 10. Cash is King (Well, Sort Of).
Chapter 11. Leadership.
Chapter 12. Effectively Managing Employees.
Chapter 13. Working Toward Irrelevance.
Chapter 14. To Small-Business Success.
Index.
