Mail and Telephone Surveys: Total Design Method
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- Wiley
More About This Title Mail and Telephone Surveys: Total Design Method
English
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
English
The Total Design Method (TDM): A New Approach to Mail and Telephone Surveys.
Which is Best: The Advantages and Disadvantages of Mail, Telephone, and Face-to-Face Surveys.
Writing Questions: Some General Principles.
Constructing Mail Questionnaires.
Implementing Mail Surveys.
Constructing Telephone Questionnaires.
Implementing Telephone Surveys.
Looking to the Future: Prospects and Concerns.
