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Patterns of Entrepreneurship
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  • Wiley

More About This Title Patterns of Entrepreneurship

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Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia University Business School. He has taught entrepreneurial courses on launching new ventures, entrepreneurship and technology, and the entrepreneurial manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, healthcare information systems, and loyalty marketing programs. he is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs.

Mr. Kaplan has also conducted courses for many Fortune 500 companies, including Aetna Insurance Company, Panasonic Global sales Group, and Johnson & Johnson in New Product Strategies. He is a judge for the Ernst & Young Entrepreneur of the Year® Award Program in New York, and he has appeared on the Arts & Entertainment channel's Biography, CNN , and CNBC. Mr. Kaplan is the author of Getting Started in Entrepreneurship (2001) also published by John Wiley & Sons and Smart Cards: The Global Information Passport (International Thomson Computer Press, 1996).

He is a graduate of the University of Colorado and received his M.B.A. from the City University of New York.

  • English

English

Preface.

Table of Cases.

PART I: STARTING THE VENTURE.

Chapter 1. The Entrepreneurial Process.

Chapter 2. Developing Ideas and Business Opportunities.

Chapter 3. Analyzing the Market, Customers, and Competition.

Chapter 4. Preparing the Winning Business Plan.

Chapter 5. Setting Up the Company.

PART II: SOURCES OF FINANCING.

Chapter 6. Early-Stage Financing.

Chapter 7. Growth Funding.

PART III: IMPLEMENTATION.

Chapter 8. Discovering the Value in Intellectual Property: The Competitive Edge.

Chapter 9. Preparing the Organization for Growth.

Chapter 10. Developing an E-Business Strategy.

Chapter 11. Managing Financial Operations.

PART IV: ALTERNATIVES AND OPTIONS.

Chapter 12. Buying Existing and Turnaround Businesses and Opening Franchises.

Chapter 13. Launching a High-Tech Venture.

Chapter 14. Harvesting and Exiting the Venture: Options and Alternatives.

Notes.

Glossary.

Index. 

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