The Marketing Plan, 2nd Edition
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- Wiley
More About This Title The Marketing Plan, 2nd Edition
English
Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.
English
Planning the Development of a Marketing Plan.
Scanning Your Environment.
Establishing Goals and Objectives.
Developing Marketing Strategy.
Developing Marketing Tactics.
Forecasting for Your Marketing Plan.
Calculating Important Financial Ratios for Your Marketing Plan.
Presenting the Marketing Plan.
Implementation.
Appendices.
Index.
Scanning Your Environment.
Establishing Goals and Objectives.
Developing Marketing Strategy.
Developing Marketing Tactics.
Forecasting for Your Marketing Plan.
Calculating Important Financial Ratios for Your Marketing Plan.
Presenting the Marketing Plan.
Implementation.
Appendices.
Index.
