Strategic Market Management, 5th Edition
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More About This Title Strategic Market Management, 5th Edition
English
INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External Analysis Overview and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA-Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External Analysis Overview and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA-Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.
