Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
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- Wiley
More About This Title Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
English
JANEL M. RADTKE is President of Radiant Communications, Inc., a virtual consulting group based in Nyack, New York.
English
Why Invest in a Communications Plan?
To Advance the Mission.
Who Can Make It Happen?: Identify and Know Your Audience.
What to Say?: Target Your Message.
How to Communicate It?
Practical Strategies, Appropriate Vehicles.
When and Where?
Build a Plan, Create a Calendar.
How to Make It Happen?
Turning Obstacles Into Opportunities.
Is It Working?
Evaluate What Happens.
Conclusion: The Time is Now.
Appendices.
Index.
About the Author.
About the Disk.
To Advance the Mission.
Who Can Make It Happen?: Identify and Know Your Audience.
What to Say?: Target Your Message.
How to Communicate It?
Practical Strategies, Appropriate Vehicles.
When and Where?
Build a Plan, Create a Calendar.
How to Make It Happen?
Turning Obstacles Into Opportunities.
Is It Working?
Evaluate What Happens.
Conclusion: The Time is Now.
Appendices.
Index.
About the Author.
About the Disk.
