Measuring the Impact of Your Web Site
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- Wiley
More About This Title Measuring the Impact of Your Web Site
English
ROBERT W. BUCHANAN, Jr., is a network consultant to major Internet vendors, including Netscape, Microsoft, and Novell.
CHARLES LUKASZEWSKI is President of eWorks!, a provider of Internet products and services. He is also a web site management consultant and frequent contributor to leading industry publications, including MacWeek, Network World, and PR Tactics.
CHARLES LUKASZEWSKI is President of eWorks!, a provider of Internet products and services. He is also a web site management consultant and frequent contributor to leading industry publications, including MacWeek, Network World, and PR Tactics.
English
MEASUREMENT STRATEGY AND PLANNING.
Planning and Measurement Essentials.
Measurement and Site Justification.
Measurement Strategies and Sources.
Measurement Opportunities in Site Features.
MEASUREMENTS AND CONSOLIDATION.
Impact Measures.
Consolidated Measures.
Raw Measures.
ANALYSIS AND ACTIONS.
How Often Should You Evaluate Measures?
What Do Your Measures Mean?
Content Evolution Choices.
Strategy and Promotion Choices.
Measuring Intranets.
Measuring the Impact of Your Web Site Online.
Index.
Planning and Measurement Essentials.
Measurement and Site Justification.
Measurement Strategies and Sources.
Measurement Opportunities in Site Features.
MEASUREMENTS AND CONSOLIDATION.
Impact Measures.
Consolidated Measures.
Raw Measures.
ANALYSIS AND ACTIONS.
How Often Should You Evaluate Measures?
What Do Your Measures Mean?
Content Evolution Choices.
Strategy and Promotion Choices.
Measuring Intranets.
Measuring the Impact of Your Web Site Online.
Index.
