Title Details

The New Internet Business Book
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  • Wiley

More About This Title The New Internet Business Book

  • English

English

JILL H. ELLSWORTH, Ph.D., is a well-known Internet consultant for many Fortune 500 companies. She is the author of the bestseller Marketing on the Internet and a frequent guest speaker about business and marketing on the Internet. An active Internet participant, she can be reached at [email protected].

MATTHEW V. ELLSWORTH researches and writes about the Internet and is the coauthor of Marketing on the Internet. He can be reached at [email protected].

  • English

English

Partial table of contents:

THE INTERNET: WHAT IT IS AND HOW TO GET STARTED USING IT.

What Is the Internet?

Internet Access Types and Providers.

BUSINESS ON THE INTERNET.

Why Businesses Are Using the Internet.

Acceptable Uses and Customs of the Internet.

CREATING A BUSINESS PRESENCE ON THE INTERNET.

Techniques for Creating a Business Presence on the Internet.

PREPARING WORLD WIDE WEB PAGES.

Preparing World Wide Web Pages.

Meta-Sites and Searching for Information on the Web.

THE OTHER INTERNET TOOLS.

Electronic Mail.

How to Use Discussion Lists.

Text-Based Internet Search and Navigation Tools.

BUSINESS AND PROFESSIONAL RESOURCES ON THE INTERNET.

Online Resources, Databases, and Libraries of General Interest.

YOUR BUSINESS ONLINE—NOW AND IN THE FUTURE.

The Future of Business on the Internet.

Appendices.

Index.

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