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Mail and Internet Surveys: The Tailored Design Method 2nd edition 2007 Update with New Internet, Visual, and Mixed-Mode Guide
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More About This Title Mail and Internet Surveys: The Tailored Design Method 2nd edition 2007 Update with New Internet, Visual, and Mixed-Mode Guide

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DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.
  • English

English

Preface to the 2007 Update.

Preface to the Second Edition.

Acknowledgments.

Part One: ELEMENTS OF THE TAILORED DESIGN METHOD.

1 Introduction to Tailored Design.

2 Writing Questions.

3 Constructing the Questionnaire.

4 Survey Implementation.

5 Reduction of Coverage and Sampling Errors.

Part Two: TAILORING TO THE SURVEY SITUATION.

6 Mixed-Mode Surveys.

7 Alternative Questionnaire Delivery: In Person, to Groups, and through Publications.

8 When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys.

9 Household and Individual Person Surveys by Government.

10 Surveys of Businesses and Other Organizations.

11 Internet and Interactive Voice Response Surveys.

12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys.

References.

2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys.

Appendix References.

Index.

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